Project Aimee

TikTok Project

TikTok Project

Year

'25

Client

Freelance

Service

Project

Project Aimee is a basketball media channel that optimizes long-form content into high-impact, daily clips exclusively for TikTok.

© Project Aimee

Concept

TikTok prioritizes discovery over followers, so I treated every upload as a new viewer's first introduction to my brand. I stopped passive clipping and moved to active curation, identifying high-debate basketball topics with potential before editing. My approach focused on visual hooks, daily uploads, and tight pacing to hit a 30%+ retention rate. Ultimately leading to massive success within a few months.

Results

  • 40 Million Total Impressions

  • 35 Million Total Views

  • 1.2 Million+ Hours of Watch Time

  • 765,000+ Profile Visits

  • 4,600+ Followers

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