Anna Museo
Year
'23 - '24
Client
Anna Museo
Service
Social Media
Led the creative direction for the skincare launch, starting with competitor research and audience profiling to land on a quiet luxury positioning. From there, built out the visual identity, brand voice, and content strategy, then brought it all to life by shooting, color grading, and editing the full library of photo and video assets in Photoshop, Premiere Pro, and After Effects. Below are a few of the assets I created during my time at Anna Museo, with additional video work available in my Video Index.
© Anna Museo
Objective
Establish a distinct brand identity, define the visual direction, and create a consistent social presence that resonated with the target audience.
Approach
Developed the brand's visual language, content pillars, and creative framework, producing content that aligned with the brand's aesthetic and messaging while creating a recognizable experience across social channels.
DAC Group
Video Collection I