DAC Group
Year
'23 - '25
Client
DAC Group
Service
Social Media
At DAC Group, my objective was to break through that corporate wall for a portfolio of State Farm clients. Operating at a management level as a Social Media Coordinator, I was responsible for their digital presence. The challenge was executing the entire social media pipeline for dozens of localized businesses.
© DAC Group
Challenge
Figuring out how to make insurance cool on the internet. I had to ditch the corporate jargon and use creative trends to turn a traditionally "boring" niche into scroll-stopping social content.
Solution
Building the clients up as local influencers who offered a helping hand. By pairing clean, visually appealing graphics with a relatable persona, I focused on guiding the community through insurance instead of just selling to them.
Anna Museo